Lessons From Hollywood: 10 Tips For Content Marketers
for second day By Angel Jennings September 24, 2013, 6:48 a.m. Drivers who dealt with the traffic mess caused by a partial closure of Hollywood Boulevard for Paul McCartney s concert Monday night would do well to remember an alternative route for Tuesday. This time, the stage will belong to Justin Timberlake. The free concerts are being put on by Jimmy Kimmel Live! outside the shows studio, closing down a roughly quarter-mile stretch of Hollywood Boulevard between Highland Avenue and Orange Drive. Thousands of fans who were able to secure tickets for the outdoor staging area turned out Monday to hear McCartney play a mix of classics and fresh material as the ex-Beatlepromotes a new album. Timberlake, also promoting a new album, is set to take the stage Tuesday evening. Fans interested in seeing Timberlake up close can still get on a waiting list online.For those who dont secure tickets, fans can still line the sidewalks, as many did for McCartney Monday night. As for the street closure, crews plan to tear down the staging and reopen Hollywood Boulevard in time for the Wednesday morning commute. ALSO:
Hollywood Comes to Argentina: President Cristina Fernandez’s New Plan to Expand Her Country’s Film Industry
Critics panned the movie, but Mr. Sarafian was undeterred. The beauty of Vanishing Point was that I met the challenge to physicalize speed, he told Turner Classic Movies. The son of Armenian immigrants, Richard Caspar Sarafian was born April 28, 1930, in New York City. He attended New York University but was a rotten student, he told the Armenian Reporter in 2008, until he took a course in film writing and directing: I got an A! Serving during the Korean War as a reporter for an Army news service, he was stationed for a time in Kansas City, Mo., where he met future Hollywood director Robert Altman. The two became pals and worked together making industrial films. When Altman directed a local play, Mr. Sarafian acted in it. The directors sister came bounding backstage after he appeared, her arms opened wide. Richard, Richard! she exclaimed. You were adequate! They married (and divorced and remarried) and had five children.
It is pretty similar to anything and everything a great brand and its marketers have ever hoped for and worked for. So how come Hollywood gets it? How do Hollywood directors and producers know how to evoke nearly the same, and I mean the same, feelings in people with certain hit films, when global brands are struggling to motivate and evoke emotions in consumers on a global scale? Thankfully, there are numerous exceptions of brands that are able to touch and truly interact with a global audience, winning their hearts and brains over. But, in principle, I still believe there is a lot to learn from Hollywood, from storytelling to character building. When Im looking at TV and movie characters who have outlived their original context, making new lives across several fashion, lifestyle and consumer goods categories (with sometimes even greater success), I cannot help but wonder why advertisers remain more reluctant. Yes, reluctant. Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier. So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term. In addition to that, internal crowd sourcing using the voice and vision of employees will help create relevant content. They see the big picture from both angles of being an employee and a customer anyway. Converting employees into brandployees, who live and breath your brand will accelerate both content production and distribution and will yield returns of reward and recognition. There are plenty of automated curator and production systems out there helping you all the way.
Richard C. Sarafian, Hollywood director, dies at 83
Hollywood hosts a lucrative business. This much is obvious. The film industry generates nearly $11 million of domestic revenue in the states, and that represents box office sales only. Its one of the most powerful industrys in the world, and Hollywood is the capital. But while Hollywood serves as the worlds film hub, other cities across the globe are imitating its bright lights and allure as the land of opportunity. Everyone has big dreams, but the distance between a dreamer and Hollywood can be unrealistic. Dreams are quickly crushed as travel costs begin to rack up, weighing so heavily on your hopes and aspirations that you give up and settle for a less glamorous life. Luckily for Argentines, however, a new Hollywood will soon sit right in their backyard. Like Us on Facebook President Cristina Fernandez announced that Argentina will build its own film industry hub modeled after Hollywood on an island south of Buenos Aires, Global Post reports. The initial studios will be built on Demarchi Island, which currently hosts various abandoned industrial complexes. In addition to the new studio, Fernandez will raise the limit on Argentine film subsidies from $648,000 to $1.2 million. The president hopes her tactics will attract private developers to the project, which will be a business incubator called Polo Audiovisual. “Just like they do it in Hollywood, where support for the industry has made it possible for its content to become almost universal, we want our values and culture in Argentina to have this kind of development,” Fernandez said, according to the Associated Press .