Prima Cinema Brings First-run Movies To Your Home

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‘The Hobbit’ production costs so far: Twice as much as all three ‘LOTR’ movies combined

Prima claims better than Blu-ray quality and twice the sharpness of Blu-ray which is a bit of a stretch, seeing as the resolution is 1080p/24 (same as Blu-ray). The encoded bit rate is twice that of Blu-ray (less compression ) and there are more bits per color . So presuming your equipment can handle the latter, it should be a little better than BD. That said,even if it looks the same as Blu-ray, thats still excellent. Currently, Universal Pictures, Focus Features, Magnolia Pictures Millennium and Cinedigm offer movies on Prima. If other services are any indication (like Netflix Netflix , iTunes, Google Google Play and etc.), expect to see more studios sign on if Prima does well. Cost(s) If youre expecting the Prima Cinema to be expensive, youd be right. Just the hardware is $35,000. Each movie is $500, and you only get to watch it once. You have to be vetted by the company (you cant just buy one). The fingerprint scanner makes sure its you watching the movie (or are at least in the room when it starts). There are even more draconian security features than the use of your digit. Its essentially locked to your home and specific display. If you didnt think Hollywood was paranoid about their content getting out, well, now you know.

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When making the trilogy, Warner Bros. created a wholly-owned New Zealand company it named “3 Foot 7 Ltd,” in reference to the diminutive stature of the movie’s hobbits and dwarves. Company documents show that New Zealand taxpayers have so far contributed NZ$98 million to the trilogy through an incentive scheme designed to attract big budget movies to the country. Such schemes are common among U.S. states and foreign countries that compete for movies. The trilogy also appears to be one of the most expensive movie productions in which two or more movies are shot at the same time. Both Box Office Mojo and Guinness World Records estimate the most expensive single movie ever made was “Pirates of the Caribbean: At World’s End” with an estimated $300 million production tag. That movie, in conjunction with “Pirates of the Caribbean: Dead Man’s Chest” which was shot at the same time held the previous record for the most expensive total production, costing an estimated $450 million to $525 million. According to Box Office Mojo, Jackson’s previous trilogy, “The Lord of the Rings,” cost a total $281 million to make. The Star Wars prequel trilogy, meanwhile, cost $343 million, according to Box Office Mojo, which tracks movie costs and box office receipts. In making “The Hobbit,” New Zealand director Jackson chose to shoot both in 3D and at 48 frames per second, rather than the standard 24, in the hopes of giving audiences greater picture clarity and a more immersive experience.