Youtube Announces The ‘youtube Music Awards’ Show


1, 2013, 12:02 AM EST By Lucas Shaw TheWrap YouTube will host the first awards show in its history, celebrating the songs, artists and videos that were most popular on its own site in the last year, the online video giant announced Monday. The YouTube Music Awards, slated Nov. 3 in New York City, will be the second live event YouTube has hosted in its history after a comedy show earlier this year. It is the first that takes direct aim at the entertainment business lucrative industry of self-congratulation. The show will have a Hollywood feel with filmmaker Spike Jonze playing creative director and Jason Schwartzmann as host, but its goal is to celebrate the influence of YouTubes users, of which there are more than one billion across the globe. Also read: PewDiePie Overtakes Smosh as YouTube’s Top Channel YouTube will try to reflect its global audience by taping performances in Seoul, Brazil, Moscow and London that will air on YouTube before the live show streams worldwide. Lady Gaga, Eminem and Arcade Fire will all perform at the live event, as well as some of YouTubes biggest stars like Lindsay Stirling and CZDA. YouTube will announce additional performers in the coming weeks, including those that will perform for the pre-taped segments. “From catalyzing careers and pop culture phenomena to propelling a songs rise to #1 on Billboards Hot 100, our global communitys influence is felt across the music industry,” Danielle Tiedt, YouTubes vice president of marketing, said in a statement. “Were thrilled to celebrate our fans and the music they love with a whole new kind of awards show the first-ever YouTube Music Awards a judged by you.” Also read: Lady Gaga Promo Urges Fans Not to Buy Her New Album, ‘Art Pop’ (Video) All nominations will be based on data and announced Oct. 17. Users will then vote online by liking or sharing videos, but YouTube will not reveal which videos are in the lead.

YouTube Launches First Ever Music Awards Show; Lady Gaga, Eminem to Perform

9. Rhianna vs. Chris Brown Now that Brown has returned to Twitter, fans can follow his breakup drama with on-again, off-again girlfriend Rihanna. The tumultuous trainwreck that is the Rihanna/Chris Brown relationship just won’t go away, with the breakup feud continuing through August. RiRi tweeted an image bearing the words “If I drop all my hoes for you and we still don’t work out you owe me some hoes.” While the sentiment seems pretty clear, Brown’s “She’s not mine if she’s everybody else’s” tweet definitely left no room for doubt about the reason for the pair’s latest breakup. 10. Nick Cannon vs. Chelsea Handler After the acid-tongued Handler jabbed Cannon’s comedy tour, saying: “I just heard nick cannon is starting a comedy tour. Whos going to do the comedy?” Cannon was clearly a little peeved at the tweet, but didn’t really let loose until Handler posted a TwitPic of grape soda with the tweet “pls drink this before you tweet me again.” It was at this point that Cannon wilded out (sorry not sorry for that one), letting loose the slew of angry tweets (plus a few more) that you see above. BONUS: Patton Oswalt vs. John Tesh Leave it to Internet favorite Patton Oswalt to create one of the punniest feuds on this list.